TV ad: Samsung QLED TV: Ryan Reynolds

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Top 6: November 27th 2019

The film begins as a relatively straightforward pitch from the 6 Underground star Ryan Reynolds to watch his latest Netflix blockbuster on a Samsung QLED TV. It quickly devolves into a 4th wall-busting farce when an ad for Reynold’s own alcohol brand, Aviation Gin, suddenly appears on screen. The film is part of a wider partnership between Samsung and Netflix, demonstrating that the best way to view Netflix's latest movie releases is on a super big Samsung QLED TV. It represents part of a larger Samsung effort to team up with credible partners and marketing the QLED TV in a way that matters to fans by authentically integrating the TV into the content they love. Agency: Adam & Eve, New York

Category Home electronics
Client Samsung / Netflix / Aviation Gin
Agency adam&eveDDB NY
Production Escape Velocity Content
Country United States of America
Uploaded 23 November, 2019

Credits

Director
Bryan Rowland
Executive Creative Director
Daniel Bonder
Chief Creative Officer
Richard Brim
Executive Creative Director
David Brown
Creative Director
Toby Kennedy
Creative Director
Jordy Molloy

Other credits

MANAGING DIRECTOR: James Rowe

HEAD OF PRODUCTION: Victoria Bennett

SENIOR PRODUCER: Sandra Hagblom

GROUP ACCOUNT DIRECTOR: Lily Waters

ACCOUNT DIRECTOR: Jasmine Jabbour

ACCOUNT SUPERVISOR: Erin Brogan

EXECUTIVE PRODUCER: Alec Eskander

HEAD OF PRODUCTION: Scott Wickman

LINE PRODUCER: Jy-Ah Min

PRODUCTION SUPERVISOR: Valeria Lopez

Samsung

VP of MARKETING: Grace Dolan

CHIEF CREATIVE OFFICER: Jesse Coulter

DIRECTOR OF BRAND MARKETING: Jinnie Kim

MARKETING MANAGER: Chris Park

MARKETING MANAGER: Nicole Murakami

MARKETING DIRECTOR: Brian Choi

ENTERTAINMENT MARKETING LEAD: Jeffery Nesbitt

Netflix

HEAD PARTNER MARKETING: Magno Herran

PARTNER MARKETING: Matt Angrisani

Aviation American Gin

SENIOR BRAND MANAGER: Adrian Molina

VISUAL EFFECTS: METHOD STUDIOS NY

EXECUTIVE PRODUCER: Graham Dunglinson

FLAME LEAD: Mario Caserta

VFX PRODUCER: Hayley Wallach

FLAME ARTIST: Chris Hunt

FLAME ARTIST: Chih Peng

FLAME ARTIST: Philana Dias

FLAME ARTIST: Tamir Sapir

PRODUCTION COORDINATOR: Kyle Fader

COLOR: Company 3 NY

COLORIST: Sofie Borup

COLOR PRODUCER: Alexandra Lubrano

SOUND: Wave Studios

AUDIO MIXER: Aaron Reynolds

EXECUTIVE PRODUCER: Vicky Ferraro

JUNIOR PRODUCER: Eleni Giannopoulos

Samsung QLED TV: Ryan Reynolds

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Samsung QLED TV: Ryan Reynolds

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