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IGA: Inseparable


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For the second year in a row, IGA and Sid Lee are partnering up to give audiences a gift for the holidays: a two-minute animated film benefitting La Tableee des Chefs. IGA will donate $1 to this organization every time the video is shared on social media. Inseparables (Inseparable) tells the story of Anto and Maxime, two young children whose friendship grows as they trade items from their lunch boxes with each other. The two-minute short film is the culmination of six months of hard work by about 40 artisans based in Montreal and Paris, backed by an almost-completely instrumental version of "J'irai ou tu iras" by Jean-Jacques Goldman.
Credits Other credits

Client – Sobeys, Carl Pichette – V.P. Marketing, Nancy Champagne, Alexandra Monti

Account Services Director: Geneviève Boulanger Account Director: Brian Feeny

Account Services Team: Judith Dupuis, Catherine Savoie

Strategy: Manuel Gobeille-Leblanc

Social Media: Odile Archambault, Lea Monaco, Laurent Tremblay

Media: Carat

Production: Mathematic – Alex Pagot, Mélanie Parisi 3D director: Bertrand Bey

Production Sid Lee: Carolyne Goyette

Audio and music: Circonflex – Paul-Étienne Côté, Dominic Cabana, Olivier Girard

Original song: Jean-Jacques Goldman

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