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Ashlar Industrial Corporation: True Billboard 1

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Orocan is the No. 1 plastics manufacturer in the Philippines.
As in other countries, the word "plastic" also means "fake."
But Orocan is not. Orocan is durable. Orocan is strong. Orocan is real plastic.
That's why Orocan can't help telling the truth...even about itself.
As part of an integrated campaign, the brand unrolled a series of billboards all around Manila that issue an honest appeal--true to the brand’s persona--for Filipinos to buy the product. An organic post on the outdoor campaign has been shared more than 24,000 times in less than 24 hours.

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