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herbert hernandez

Founding Partner at GIGIL

herbert hernandez


Herbert Hernandez has been in the industry for 17 years, graduating magna cum laude with a degree in Advertising. Starting out in JWT as an art director, he was poached by DM9 where his CD work on MINI, Smart Telecommunications and the Department of Tourism scored multiple metals at Cannes and Spikes Asia.

At 32, he was named ECD of Y&R. There, he made the office win its first Agency of the Year honors, Chevron its first Cannes Lion--and the Philippines, its first-ever APAC Effies gong.

In 2017, he founded GIGIL. Just over two years old, he has powered it to win recognition from the Clios, One Show, LIA, AD STARS, ADFEST, the New York Festivals, and Creative Brief Asia THE WORK, making GIGIL one of the most decorated independent agencies in the Philippines.

Not surprisingly, Herbert is a rock star in the Philippine music industry, too. He plays guitar after-hours for the nationally renowned bands 6cyclemind and Moonstar88. He composed the one of the country's most-streamed songs 'Migraine,' which has chalked up 70 million plays, and counting.

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