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herbert hernandez

Founding Partner at GIGIL

herbert hernandez


Herbert Hernandez is a slasher. Husband/Father/Agency Founder/Recording Artist

He plays guitar after-hours for the nationally renowned bands 6cyclemind and Moonstar88. He composed one of the country's most-streamed songs 'Migraine,' which has scored 100 million plays, and counting.

During the day, he finds himself in advertising, having chalked up 20 years in the industry--and multiple wins in Cannes, the Clios, One Show, LIA, AWARD Awards, Spikes Asia, ADFEST, AD STARS, and the APAC Effies.

Herbert co-founded the ideas agency GIGIL. Only 5 years old, GIGIL has already been declared by Campaign AOY as Philippines Independent Agency of the Year, and Philippines Creative Agency of the Year--a major feat, as it's the first time in the show's history that an indie agency conquered the country’s creative agency of the year category, a battleground traditionally dominated by multinationals. More importantly, GIGIL won a gold in the APAC Effies in 2020, effectively making it the Philippines' most effective creative agency, and the most effective independent agency in Asia.

Herbert has been named by regional publication Campaign to its list of '40 Under 40,' celebrating his achievements as an up-and-coming leader in marketing, media, and communications in the whole Asia Pacific.

He has also been included by Adweek in its list of ‘Creative 100,’ an annual celebration of the world’s most fascinating creative professionals, icons, and game changers.

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