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Pringles: Hunger Hammer

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Pringles, Kellogg's-owned snack brand, has unveiled a gaming headset that does double-duty as an automatic chip dispenser. Hungry gamers can stay on their controllers and be fed chips hands-free by the Pringles "Hunger Hammer" as they play on. The new invention prototype, designed by Grey New York, Pringles ad agency, promotes the brand's partnership with new "Gears 5" first-person shooter game and connects gamers and their followers on Twitch. Pringles has been growing its presence in the gaming world and more than doubled its investment in eSports in 2019. For its promotion with “Gears 5,” each Pringles can has a code that can be used to unlock a three-day boost in the game. Pringles has hired Twitch gaming influencers Criken, DexBonus, and Strippin to beta-test the Hunger Hammer playing “Gears 5” during live streams over the next few weeks.
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Brian Weston - EVP, Global Account Director, GREY

Nicole Nazarenus - SVP, Account Director, GREY

Amanda Lederman - Account Supervisor, GREY

Howard Roberts - Executive Strategy Director, GREY

Nicolas Pilaprat - Senior Planner, GREY

Lakota Crofut - Senior Digital Producer, GREY

Chris Miller - Senior Print Producer, Townhouse

Mauricio Ruiz - Creative Technology, GREY

Kimberly Kietz - VP / Executive Integrated Producer, Townhouse

Grace Juster - Project Manager, GREY

Kurt Steinke - Music Producer, Townhouse

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