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TOUS: The Almost Perfect Gift


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Christmas time is here and everyone is in search of the perfect gift, but TOUS has the almost perfect option and it's even better. In this holiday campaign, TOUS, presents a musical that tells the story about the joy of giving with a song all about their unique packaging. The jewellery brand is about to celebrate 100 years of giving joy in its famous round box and they aren't taking themselves too seriously. You don't need to worry about wrapping the gift perfectly, what matters is what's inside. With a warmth and humour, Emma Roberts accompanies us on a holiday journey in this film directed by Belen Gayan. The campaign, created by LOLA MullenLowe, Barcelona, is an ode to Christmas: happiness, family, snow, sparkling lights, a catchy tune and of course, poorly wrapped gifts.
Credits Other credits

Client Contacts: Anaïs Durand, Montse Jiménez

Creative Supervisor: Saray González

Global Business Director: Gonzaga Ayllón, Miguel Gómez-Aleixandre

Account Director: Irene Mosquera

Project Manager: Carola Torralbo, Julia Serrano

Account Executive: Claudia Matas, Joaquín Alexandre

Strategy Director: Gem Romero

Social Media Strategist: Estefanía Navarro

Content Creators: Emmanuel Béjar y Jose Andreu

Media Agency: UM Media

Post Production: MCNULTY

Sound Studio: BSO, XEVI Estudi (adaptaciones)

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