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Destination NSW: All Kinds of natural

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Eurobodalla Tourism Campaign - Destination NSW. JimJam Ideas, were tasked to build awareness and put the largely unknown world of Eurobodalla on the map for our Sydney & Melbourne audience - most of whom had never heard of the place.

We created the positioning All Kinds of Natural, introducing our audience to this hidden treasure - designed to unleash the natural spirit within visitors; something that often gets buried beneath the daily grind of our demanding urban lives.

The ‘All kinds of natural’ campaign consisted of a raft of 60”, 30”, 15” and 6” video content pieces. The long form video edits were created to cut through the erratic buzzy stimulation of digital noise and deeply engage in the personal story.
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DNSW GM of Marketing - Jan Hutton

DNSW Marketing Manager - Jess Corey

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