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easyJet: Hide and Seek


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easyJet holidays has revealed its debut UK TV advert as part of a multi-million pound marketing and digital campaign to launch the new business, which is aimed at shaking up the sector - featuring flexible holidays with no minimum stay, handpicked quality hotels across Europe and more weekend flights to get you there. Building on easyJet's imagine campaign, this new campaign will inspire customers to book their next European getaway with easyJet holidays. Working with creative agency VCCP, the campaign magically brings to life the breadth of hotels that customers can find through easyJet holidays. In the new TV spot, we see an epic game of Hide and Seek that stretches to the four corners of Europe, showcasing amazing hotels and destinations available through easyJet holidays. From a beach in the Algarve, to a souk in Marrakech via the mountains of Iceland and a blissful infinity pool in Santorini. Directed by Brazilian duo Alaska, the film is perfectly finished with the catchy 1950’s track, “Zucchero e Pepe” by Bruno Rosettani and Trip Aurora.
Credits Other credits

Client: Lucy Outram - Head of UK Marketing & European Planning

Senior Planner: Alana King

Integrated Producer: Doris Tydeman

Media Agency: OMD

Director: Alaska (Gustavo Moraes and Marco Lafer)

Post-production: MPC

Editing: Final Cut

Account Team: Gemma Findley - Head of Account Management, Olivia Packshaw - Senior Account Director, Louis Collin - Account Manager

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