easyJet: Mobile Boarding

Created by agency VCCP, the ad inspired by 'no more panicky pat-downs' features the pat-down dance with passengers frantically searching for their paper boarding passes at check in. It highlights the mobile boarding technology available to passengers through easyJet’s app, eliminating the need for rifling through pockets which enables easyJet customers to have a smoother journey through the airport. The easyJet app and has now been downloaded 12 million times.