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Top 6: January 23rd 2008

Harvey Nichols: Fashion Statements

Top 6: January 23rd 2008
This campaign from DDB London demonstrates the impact that Harvey Nichols products have on other people and the statement that clothes from Harvey Nichols make about a person. This impact is physically illustrated by two 3-metre wide inflatable, specially constructed speech bubbles, which spring from a Harvey Nichols product and literally knock people to the ground. Each execution, shot by Jonathan De Villiers, is elegantly summarised with the endline, ‘Fashion Statement’, reinforcing the use of the speech bubbles.

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