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Top 6: December 18th 2019

Burger King: The Spoiler Whopper

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Top 6: December 18th 2019
As Star Wars: The Rise of Skywalker launches on December 18th, Burger King Germany is offering free Whoppers to fans... for a price. Fans who are prepared to read spoilers for the films out loud before the premiere will be rewarded with a flame-grilled Whopper. For the first time, Burger King is using voice recognition in its app to activate the promotional coupon. Using the Burger King app and voice recognition, guests can get involved by reading spoilers out loud. The app checks the content and the guest gets the exclusive voice-controlled coupon from. The online film for the campaign was shot in a specially designed spoiler restaurant, to which Burger King invited true Star Wars fans.
Agency: Grabarz & Partner, Hamburg

The entire restaurant and all the products contained revealing hints. Every product name on the menu board, every name tag, straws, fries and even the WiFi password contained spoilers. The product packaging also had hidden spoilers, some of which were rendered by a sound chip while opening the pack.
Credits Other credits

Director Marketing: Klaus Schmäing

Head of Brand Marketing: Benedikt Lemsky

Manager Digital Marketing Communications: Kira Hamer

Jr. Manager Marketing Communications: Paula-Isabelle Stahlhut

Senior Manager Marketing: Nikolaus Haindl

Digital: Stephan Gerbeth, Lynn Darlison, Cagatay Bahar, Jan Szidat

Account: Denise Ewald, Janik Pahl, Wolf Bockelmann

Strategy: Irene Aniteye

Moving Images: Ulrich Witt

Digital Agency: setup GmbH

Media Agency: Vizeum Deutschland GmbH

Post Production Company: Slaughterhouse GmbH Visual Manufacturing

PR agency: Emanate GmbH

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