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Ikea: It's The IKEA Winter Sale

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What is the best cure for the post-holiday blues? The IKEA Winter Sale and a big plate of meatballs! For the first time in over a decade, IKEA USA is launching a new campaign for its annual Winter Sale. In the holiday retail season, where price points round out most retailers' ad space, IKEA continues to take a different approach not calling out specific products or prices. The spot was created by Ogilvy and directed by SKUNK's Mike Maguire. It opens with a family, three generations in all, entering the store to discover it is time for the Winter Sale—A.K.A. the-save-up-to-50%-on-already-low-prices-Sale! A.K.A. the-start-2020-with-an-organized-and-refreshed-home-Sale! Shot overnight in IKEA’s Conshohocken store, the spot maintains a fresh and humorous tone. The ad ends with the grandfather making a comedic reference to the retailer’s iconic Swedish meatballs, of which IKEA sells over 1 billion a year globally and over 100 million in the USA.
Credits Other credits

Managing Director: Claire Morris

Account Director: Alexandra Bernal

Account Executive: Jenni Moseley

Production Designer: Tony Gasparro

Casting: Rebeca Yarsin

Post Production

Editorial/Online: Arcade Edit

Editor: Will Hasell

Partner/EP: Sila Soyer

Assistant: Sam Barden

Producer: Ellen Lavery

Flame Artist: Tristian Wake

Flame Assistant: Mark Popham


Colour: The Mill

Colorist: Fergus McCall

EP: Rochelle Brown

Producer: Evan Bauer

Production Coordinator: Lucy Gatanis

Color Assists: Aaliyah Lambert, David Franzo, Calvin Bellas, Andrew Ceen


Audio: Sonic Union

Mix Engineer: Steve Rosen

Audio Post Producer: Pat Sullivan


External Communications Specialist: Christine Whitehawk

Communications Manager: Marques Davis

US Interior Designer Lead: Paul Anderson

Interior Designer: Charlene Tea

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