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Health Promotion Agency: Seduced by Moderation: FoodThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Alcohol brands have always shamelessly used sex to seduce young drinkers. So, instead of trying to shame or use scare tactics to get people to ease up on the drink, we took a leaf out of the booze brands' books and seduced them with moderation.
Agency: FCB, New Zealand
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