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McDonald's: McMuffin

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Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing.
Credits Other credits

Designer – Jake Arnold, David Schwen

Head Of Design – Phil Bosher

Account Director – Steph Bates

Senior Account Manager – Rob Ellen

Account Executive – Callum Matthews

Project Director – Emily Green

Marketing Manager – Hannah Pain

Campaign Assistant – John McClure

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