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Top 6: February 19th 2020

Road Safety Commission: The Distance of Distraction - Mississippi Full Page Press

Top 6: February 19th 2020
A two second distraction at 60km/h means you could miss 33 metres of road – and whoever is within that distance. To make this real for drivers, The Brand Agency took out a full-page ad in a popular motoring magazine and hid two road users within two seconds of the widely known counting mnemonic "One Mississippi, two Mississippi". The message was clear: it might feel short, but you can miss a lot in just two seconds.
Credits Other credits

Client: Roger Farley, Assistant Director Communications & Engagement

Client: Alisia Mumby, Campaigns Officer

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