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Top 6: February 19th 2020

Jon Bon Jovi: Limitless

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Top 6: February 19th 2020
Rock & Roll Hall of Fame band Bon Jovi are giving fans a unique interactive teaser of their brand new single, 'Limitless,' from their forthcoming album Bon Jovi 2020. Weeks before the song is available, fans can go on their mobile device to record themselves singing the lyrics of 'Limitless' over a :30 instrumental version of the song. Since no one has heard the full song yet, users will have to bring their own creativity to sing the lyrics how they think they should sound.
Agency: BBDO, New York

Fans will be encouraged to post their videos to Instagram Stories with #SingBonJoviContest for a chance to sing ‘Limitless’ live on stage with Jon Bon Jovi during their 2020 tour. The winner will be decided by the band and the best videos will be shared on Bon Jovi’s Instagram Stories. The contest will choose a winner later this month when the band releases ‘Limitless.’ The song teaser is a partnership with BBDO New York, and is meant to engage the legion of Bon Jovi fans that have been anxiously awaiting new music.
Credits Other credits

Director of Integrated Production: Dave Rolfe

Developer: Nick Russo

Developer: Mike Bodge

Designer: Bhanu Arbuaratna

Production Artist: Ray McGale

Editor: Alex Lubars

Editor: Morgan Ammons

Island Records

Island Records COO: Eric Wong

Island Records, VP Marketing: Sharon Timure

Island Records, VP Digital Marketing: Jenna LoMonaco

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