smart: Memory Test

It's not unusual for drivers to forget where exactly they parked, which is why smart now comes with "ready to spot", a feature that shows drivers the route back to their car from their smartphone. To show how useful "ready to spot" is, we literally put the audience to the test. With a simple memory game intentionally written to twist the mind of the listeners as they struggle to answer the "route back".
Agency: BBDO, Berlin