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Top 6: March 18th 2020

Samsung: Microcodes

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Top 6: March 18th 2020
With 100x zoom, the Samsung Galaxy S20 Ultra has the best camera in smartphone history. To launch it, Che Proximity, did something massive by doing something tiny. Microcodes. Tiny codes were hidden in S20 ads around Australia, invisible to the naked eye. Each spelled the word 'phone' in a unique way. By finding the phone in the phone ad, anyone could win a free phone. But without the 100x zoom (the easiest way to find the codes) people had to get creative. A cheeky way to create buzz about global assets without changing global assets. Find out more at
Credits Other credits

CEO – Chris Howatson

Mary Anne Troung, Operations Director

Sarah Finney – Account Director - Media

Ankit Paliwal - Technical Director

Stephen Genoglou - UX Designer

Laura Williams - Head of CX

Rachel Bruins, Daryl Eksteen, Adonis Silud, Nick Denton - Technical Development

Sasha Phillips, Elliot Tindale, Vera Manalac, Hansen Ding - Media

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