People Opposing Women Abuse: RSA

South Africa is a proud nation. We are proud of our people, proud of our traditions and proud of our achievements. But the country we live in, is nothing to be proud of. We live in a country where a woman is killed every 4 hours. 114 women raped and 360 physically and sexually abused, every day. The country we live in is not the Republic of South Africa. The country we live in is the Republic of Sexual Abuse.
Agency: Black River FC (Pty) Ltd

Over 16 Days of Activism, POWA, a feminist women’s rights organisation, exposed the nation to the brutal truth about gender-based violence, by rebranding the country.
Using current abuse statistics and facts, we visually showcased the reality of our country. We designed a coat of arms, rewrote the constitution, created a flag, renamed the provinces, wrote a nation anthem, designed the currency, brewed a national beer and exposed the ministers of the RSA. The public, learners, the media and key influencers were invited to experience the reality.