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TV

St.George Bank: The Chase

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Saatchi & Saatchi has launched a new brand campaign for St.George. The campaign once again features the 'Little Dragon' character - this time brought to life as the alter-ego of a St.George employee - highlighting the friendly difference people experience when they bank with St.George. The film focuses on a high-speed chase with Melissa and her Little Dragon overcoming a series of obstacles in their bid to help her customer. It aims to convey the spirit of customer service that St.George is renowned for.
Credits Other credits

Head of Group Brands, Advertising & Media Westpac Group: Jenny Melhuish

Head of Brand & Advertising at St George Bank: Kate Kissane

Senior Manager, Advertising at St George Bank: Shea Whittington

Marketing Manager – Brand at St.George Bank: Patricia Wade

Senior Manager – Media at St.George Bank: Mitch Holt

Strategy Partner: Iona Macgregor

Managing Partner: Toby Aldred

Senior Broadcast Producer: Michael Demosthenous

Integrated Producer: Greer Macpherson

Group Account Director: Suzanne Leddin

Senior Account Manager: Caitlin O’Connor

Editor: Stuart Morley

Sound: Rumble Studios

Post Production: Alt VFX

Photography Production Company: Prodigious

Photographer: Thommy Thoms

Producer: Ash Weaver

Media: Media Lab

Media Director: Jess Adler

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