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St.George Bank: The Chase
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Saatchi & Saatchi has launched a new brand campaign for St.George. The campaign once again features the 'Little Dragon' character - this time brought to life as the alter-ego of a St.George employee - highlighting the friendly difference people experience when they bank with St.George. The film focuses on a high-speed chase with Melissa and her Little Dragon overcoming a series of obstacles in their bid to help her customer. It aims to convey the spirit of customer service that St.George is renowned for.
Head of Group Brands, Advertising & Media Westpac Group: Jenny Melhuish Related |
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