TENA: Wee, Myself and I

Guardian Labs is working with TENA on a new, long-running campaign 'The Last Taboo', which will feature across the Guardian’s video, online and print advertising spaces throughout the year. This partnership, which was driven by Zenith, forms part of TENA’s wider 'I Will BeMe' campaign, which aims to create a healthier and more open conversation about what it is like being a woman living with incontinence. With a range of creative content managed by Zenith, 'The Last Taboo' is centred around the idea of encouraging an open dialogue about incontinence. The newest video, which launched on the Guardian today, features a trio of female comedians — AvaVidal, Shazia Mirza and Jo Enright. Ava, Shazia and Jo discuss incontinence head-on in a frank, no-nonsense approach, while also highlighting the impact and realities it can have on a person’s life. The video is an honest and frank look at female incontinence, showcasing the details and anecdotes usually silenced by society’s taboos.