 |
Tv
TENA: I Will Be Me
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
TENA is launching its Intimates 100% breathable range in the US with a major new campaign to show women that incontinence should not hold them back from living full and empowered lives. The campaign centres on a film created by AMV BBDO featuring a woman playfully looking at her reflection in her bathroom mirror. She talks to the camera in an honest and unexpected way, explaining wryly that she wakes up feeling 'so darn awesome' not because she takes care of the skin on her face, but because she looks after her intimate skin. This campaign, which runs across DRTV, press and social media in the US and launches on Monday, July 6th, sees the launch of the TENA Women ‘I Will Be Me’ platform in the US, which has been running in Europe for the past year. The campaign was the first virtual shoot for TENA and was shot in mid-May during lockdown in the UK. To comply with Covid-19 guidelines, the only crew were the director, Joanna Bailey, and her DOP husband, Ben Smithard, who shot in their own home in London wearing face masks, with the actress, Maria Creasey, who had been self-isolating for 14 days prior to the shoot.
Global Brand Communications Manager: Stefanie Steegs Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
