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Babyshop: A World We Deserve
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The month of Ramadan is a time when people fast from dawn to dusk, meet families and their communities, give a majority of charity, remember the year gone by and resolve to be better as individuals. This year, Ramadan across most parts of the world begins on Friday, April 24th. But it’s going to be an unprecedented Ramadan due to the Covid-19 crisis. Families won’t be able to get together, people are unwell and anxious, doors previously open are closed and cities previously bustling with Ramadan markets and gatherings are locked down. An environment of pessimism lingers in a month that has always been one full with optimism and celebration. Babyshop is a leading children’s retailer in the Middle East with a growing presence in Asia. It's actively advocating its purpose - one that’s focused on making the world a better place for every child – in these unforeseen times. And using Ramadan as the stage, Babyshop is sending out a message of optimism to the world. Through the eyes and the words of children from around the world, the brand has launched a film and a song with FP7 McCann. And it has also implemented a series of acts to take care of those on the frontlines and their families. Key news platforms and influencers in the Middle East have partnered to support the idea throughout Ramadan.
Editor and Colourist: Ashraf Muhammadunny Related
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