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L'Oreal: Lesson of Worth
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Actress and activist Viola Davis was filmed in January as part of the "Lesson of Worth" series from L'Oreal Paris that aims to give more meaning to our brand's "Worth it" tagline. Since the onset of the current crisis and the mandate for self-isolation, we have wanted to make sure consumers still have a desire to feel connected. Viola's spoken word is meant​ to give a deeper meaning to self-worth, because women should never doubt themselves, especially now.
Agency: McCann, Paris
Global Business Leader: Charlotte Franceries Related
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