The University of Western Australia: Wisdom is Working

‘Seek Wisdom’ motto for a modern era. The University of Western Australia has launched a new brand positioning campaign inspired by its motto since 1911 – “Seek Wisdom”.

“Seek Wisdom” showcases the authentic experiences and work of current UWA staff and students to make a difference to communities and tackle the grand challenges of our time. The campaign features UWA students and graduates filmed on-campus.

As the only top 100 university in WA and a leader in research and innovation, the university’s staff, students and alumni are well placed to make a global impact.

UWA recognises that the world needs our next generation of leaders to be not just smart, but wise. This campaign redefines what wisdom means today. In the current environment, it is clear that the world needs wisdom more than ever.