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Top 6: June 17th 2020
Interactive
Ford: Racing StoriesTop 6: June 17th 2020
At a time when entire countries are stuck at home, the esports industry is experiencing an unprecedented boom as people seek new forms of entertainment and social connection. During this time, Ford has continued to recruit for its gaming team, Team Fordzilla; selecting the best virtual drivers to join its team, led by captains from Germany, Italy, France, Spain and the United Kingdom.
Agency: GTB Roma The Team Fordzilla program was launched in 2019 at Gamescom, Europe's largest consumer gaming event, in Cologne, Germany. From there, Team Fordzilla has continued to grow, launching in all five major European markets as a core part of Ford’s global gaming strategy and competing in major Esports competitions, such as Le Mans Esport Series 2. In partnership with Ford, GTB has launched Racing Stories: the first virtual car race simulator using Instagram Stories. Using the interactive elements available on Stories GTB helped Ford bring gaming to everyone, directly on their smartphone. Using footage from the Forza Motorsport 7 virtual driving simulation game, Racing Stories is the first time that Instagram Stories have been used to recreate a feeling that has only been experienced through a gamepad and console.
Ford Client Lead: Emmanuel Lubrani |
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