Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: July 29th 2020

LifeStyles Condoms: Publicly Traded

Embed Video
Top 6: July 29th 2020
Just like playing the market, playing the field comes with risk. That's the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called "Publicly Traded" uses real-time Australian search activity around sexually transmitted infections (STIs) to generate "stock" chart visualizations, which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the rise. Launching in the Australian market, the new "STI Index" is determined by Google Search data around six key sexually transmitted infections: Chlamydia, HIV, syphilis, herpes, gonorrhea and HPV. The platform is driven by three real-time Australian search behaviours: STI names (e.g., searching “herpes”), symptoms (e.g., searching “painful urination”), and by geographic region (where those searches are happening). The search information is presented on as data visualizations that resemble stock market charts, providing an at-a-glance look at which STIs might be on the rise (or decline), then combining all six into a single metric called the STI Index. The index drives dynamic inverse pricing for 30-packs of LifeStyles condoms: The higher the index in a particular region, the lower the price. However, the price will never exceed the product MSRP. The campaign was developed by the New York office of FCB/SIX.
Credits Other credits

Designer: Ming Mikaeo

Senior Strategist: Eli Ferrara

VP, Group Account Director: Scott Sloggett

Group Account Director: Shalta Dicaire Fardin

Account Director: Fraser Jackson

Director of Integrated Production: Gillian Morrison

Integrated Producer: Venus Pun

Chief Technology Officer: Jacob Ciesielski

Development Director: Luiz Costa

Senior Business Analyst: Suraj Patel

Front-End Developer: Heung Lee, Tony Valderrama

Senior Full Stack Developer: Chris Ghouchandra

Quality Assurance Analyst: Nataliya Vislyanska, Ashish Mistry

President: Andrea Cook

EVP, Global Growth: Mish Fletcher

EVP Global Strategy: Fern Potter

SVP, Director of Global Communications & PR: Melanie Mitchem

Editing House: Married to Giants

Editor: Ryan Hunt

Assistant Editor: Liam Crawford

Executive Producer: Julie Axell

Online Facility: Wingman VFX

Music and Sound Design: Grayson Matthews

Music Producer: Mark Domitric

Engineer: Brian Bernard

Producer: Nicholas Shaw

Media Agency: Theory Crew

Account Director: Angela Reynoldson

Account Manager: Isabella Donato

Public Relations: Shannon Stephaniuk, Glossy

Client: LifeStyles

Client: Marta Toth, Director, Global Marketing Strategy at LifeStyles Healthcare

Client: Xian Wu, Global Brand Manager

Client: Austin Chesterfield, Associate Director Marketing, Australia

Client: Aldo Oosterman, Senior Brand Manager, Australia

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news