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Honda: Be Moved Again

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After months of lock-down, many of us are beginning to adjust to the new normal, if we haven't already. For many Europeans, this means the chance to re-experience the sensations they've been missing, and for Honda Lovers, this means getting back on the road. Honda recognizes that, for most people, priorities have shifted, and buying a new vehicle isn't at the top of the list. That's why the brand's new campaign 'Be Moved Again', conceived by Sid Lee's European bureau and Hakuhodo, is about reconnecting on an emotional level and it's an invitation to revive those unique sensations we experience behind the wheel, a message that connects audiences globally.
Credits Other credits

President: Johan Delpuech

Strategy Managing Director: Bruno Lee

Strategist: Trisha Mitra

Group Account Director: Jean-baptiste Destabeau

Account Supervisor: Nicolas Boivin

Head of Production: Thomas Laget


Managing Director: Katsui Ryoichi

Head of Strategist: Masahiko Iiyama

Group Account Director: Ren Masayuki


Post-Production: Nightshift

Post-Production Supervisor: Béatrice Cousin


Maxime Mourey


Eymeric Nicolas

Sound Studio: Benzene


Uprise - Benzene

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