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Honda: This is Not a Prototype


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The Honda e is proof that powerful dreams can be - “This is Not a Prototype” echoes this truth, opening inside of a woman’s imagination, high above the clouds, before descending onto a white, illuminated road—a powerful symbol of concepts and their path to becoming real. As the Honda e advances down this road, it glides through a dream-world—with its responsiveness and agility on full display. The woman, whose psyche we are in, finally appears in the driver’s seat. As the white road turns to concrete—and night to dawn, we watch as the car transitions into the real world. The Honda e represents the power in believing, the importance of challenging convention and the beauty when dreams become real.
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Production service: Radioaktiv - Kiev

Talent: Margot Davy

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