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Web Film

Bradesco: Father's Day: Be An Example

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To celebrate Father's Day, Bradesco launches a campaign that reinforces values such as generosity and solidarity and exalts the emotional bonds between parents and children. Created by Publicis, the film depicts a father's relationship with his daughter. Along the way between a friend's house and her own house, the girl observes her father's small gestures: when he helps a salesman, when he donates a coat or when he gives flowers to a neighbor.
Credits Other credits

Client Approval: Marcio Parizotto, Daniela Ugayama e Marcelo Salgado

Integrated Campaign Creation: Gabriela Moura, Eugênio Lima

Content: Gabriela Moura, Eugênio Lima

Service: Tatiana Chiari, Marcelo Trivilato, Barbara Oliveira, Felipe Francis e Marina Felippe

Planning: Gustavo Leite, Rodrigo Magalhães, Giulia Joau e Lissa Magnago

Media: Fabiana Rodrigues, Bruno Oliveira, Gabriela Nose, Giovanna Passo, Juliana Coralli, Alinne Lopes, Carlos Rodrigues, Guilherme Reis, Leandro Lessa, Lídia Rodrigues, Priscila Santos, Deyvilla Alves, Italo Brito, Rivagna Valcaci, Tainah Toledo e Tatiane Santos

RTVC: Renata Sayao, Valeria Andrighetti e Ale Sarilho

Sound Producer: Evil Twin Music

Musical Direction: Andre Faria e Murilo Faria

Service: Juliana Tangary e Carolina Couto

Musical Production: Andre Faria, Murilo Faria, Andre Namur, Jimmy Gressler, Rafael Vieira e Mateus Polati

RTVC: Renata Sayao, Valeria Andrighetti e Ale Sarilho

Sound Producer: Evil Twin Music

Musical Direction: Andre Faria e Murilo Faria

Service: Juliana Tangary e Carolina Couto

Musical Production: Andre Faria, Murilo Faria, Andre Namur, Jimmy Gressler, Rafael Vieira e Mateus Polati

Service: Luisa Ferreira, Marcela Santos e Dayane Dantas

Production Coordination: Marcella Feo, Carol Latorre e Barbara Kosloff

Assistant Director: Mayra Ferro

Art Director: Ana Henriques

Costume Designer: Giovanna Moretto

Production Director: Guilherme Valiengo

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