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Web Film

Volvo XC60 and XC90: Family Safety Memes, 1

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In Forsman & Bodenfors Sweden latest campaign for the Volvo XC60 and XC90, the premium carmaker highlights the safety features in their cars, through the eyes of hard-working parents. It’s part of a new concept, ”For everyone’s safety”, in which Volvo focuses on safety for everyone, both inside and around the car, through groundbreaking safety technology. This is visualized through an emotional and humorous story as well as “parent saves” based on internet humor, where parents save their children from potentially dangerous situations at the very last second. It is launched in both digital and traditional media channels and PR. The main campaign film shows a couple struggling to keep up with their two, active toddlers. We follow them to the store to buy more diapers and we see them secure their home from sharp corners, steep stairways and other hazards. Towards the end of the film, the mother drives her Volvo on a country road, but in a moment of sudden distraction, her car starts to drift towards the middle of the road. The car is gently steered back again by Volvo’s safety system, and the film ends with the message: ”The car that looks after you, like you look after others”.
Credits Other credits

Client Director: Magnus Wretblad

Account Executive: Katarina Klofsten

PR: Bjarne Darwall

Planner: Daniel Sjöstrand

Web Design: F&B Inhouse

Artwork: Martin Joelsson

Media Agency: Mindshare

Stylist: Denise Östholm

Production Designer: Simone Grau Roney Editor: Carla Luffe

Grade: Sofie Borup, Comapny 3

Sound Design: Ellinor Nilsson, Chimeny

Online: Chimney

Online Post-Producer: Chimney


Photographer: Patrik Johäll / Superstudios


Composition: Hard times in the mill

Performed by: Pete Seeger

Publishing rights controlled by: Smithsonian Folk Ways Recordings

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