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EA Sports FIFA 21: Win As One
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adam&eveDDB has launched a new campaign for the release of FIFA 21. The film, ‘Win as One’, is directed by Terence Neale of Park Pictures, in partnership with VFX and design studio Black Kite. Narrated by and featuring French footballer Kylian Mbappé, the ad follows football crews around the world as they get together to play FIFA 21. To launch the game, the creative agency moved away from the competitive ‘winner takes all’ attitude and tapped into the spirit of collaboration that defines the next generation of creative football fans. The TV spot showcases unique teams around the world: From street footballers who play to stand out, to teams united by fashion. It proves that nothing beats the feeling of winning with your squad by your side, whether you’re a superstar like Mbappé or simply the biggest team in your neighbourhood. Terence Neale directed the action remotely, with D.O.P. Kaname Onoyama shooting exclusively on iPhone. All footage was captured under strict Covid restrictions in London, Paris, Berlin, Los Angeles, New York, and South Korea.
Client: VP Brand - David Jackson Related
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