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Pine-Sol: In A Jam

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Pine-Sol is on a mission to get Convenience Cleaners to question their methods and start disinfecting with Pine-Sol. A quick and easy clean is no longer good enough; today, a disinfecting, deep clean with Pine-Sol Original is what’s needed. The campaign’s objective is to get convenience cleaners to ask: "Is 'clean' really clean?". The work shows everyday moments when we are just too lazy to do a proper clean, from wiping up messes with our socks to licking our fingers to clean up a mess. Focussing on real, if shameful, human behaviours highlights the product RTBs and drives consumer behaviour change to stop
shortcut cleaning and start disinfecting.
Credits Other credits

Production Company: Circle

Executive Producer: Karen Tameanko

Line Producer: Amanda Field

Director: Tom Feiler

DOP: Brendan Stacey

Editing House: Married to Giants

Editor: Jackie Roda

Transfer Facility: Alter Ego

Colourist: Wade Odlum

Online Facility: Wingman VFX

Music House: Grayson Music

Client: The Clorox Company of Canada | Pine-Sol

Client Supervision Name & Title:

Matt Kohler | Vice President Marketing

Carolyn Hugnate | Studio Lead Marketing

Rachelle Somerville | Marketing Manager

Avish Sood | Brand Manager

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