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Top 6: October 28th 2020
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McDonald's: BooksTop 6: October 28th 2020
Since 2015, McDonald's France has been offering families and its youngest members the choice of a book or a toy in all its Happy menus Meal. By inviting people to choose a book, the brand is working to pass on the love of reading to a whole generation of children and to offer family reading time. And it works: more than 60 million books have been distributed over the last 5 years to millions of children throughout France. With this film by TBWAParis, McDonald's wants to present this commitment by immersing us in a mother/daughter reading experience that has all the makings of a great epic and wonderful adventure: alternately amazed, amused or frightened, we follow our two protagonists on their one-night odyssey. An adventure that we understand is none other than the evening story, a privileged moment around a book so full of emotion. Directed by Reynald Gresset and produced by La Pac, this film invites us, young and old, to immerse ourselves in the great adventures of words.
Advertiser Managers: Xavier Royaux, Anne Lainé, Leila Abdallaoui, Gabrielle Guillaume |
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