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Top 6: October 28th 2020
TV

DieHard Battery: DieHard Is Back

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Top 6: October 28th 2020
It’s been 10 years since the DieHard® battery brand advertised on television. But on Sunday, October 18, all of that changed. Advance Auto Parts, a leading automotive aftermarket parts provider, debuted new advertising that heralds “DieHard is back.” Not only back, but bigger and bolder than ever. In an epic, action-packed two-minute film, DieHard, the battery brand, and “Die Hard,” the motion picture, came together for the first time to deliver an entertaining message that demonstrates the power, reliability and durability of the DieHard brand. The film features narrow escapes, explosions, product demonstrations and Bruce Willis aka John McClane -- a character who reflects the qualities of grit, toughness and persistence that are synonymous with the DieHard brand. In fact, it’s the first time that Willis has reprised his role as John McClane in any commercial enterprise. Equally exciting is the fact that other highly recognized characters from the original film also appear in the film; and there are multiple moments that pay homage that will please and delight “Die Hard” fans and consumers alike. The film debuted during FOX NFL’s “America’s Game of the Week” on Sunday, October 18. There are also 15 and 30-second versions of the spot which will air nationally and in key local markets throughout October, which is National Car Care Month.
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CLIENT: Advance Auto Parts – DieHard Batteries

CEO: Tom Greco

EVP & CMO: Jason McDonell

SVP & General Manager, Diehard: Allison Bubar

VP, Marketing: Wendy Blume

Director, Public Relations: Darryl Carr

Sr. Marketing Manager, Marketing: Regina Exum

Sr. Creative Manager, Marketing: Heidi Flippen

CREATIVE AGENCY: The Marketing Arm

CEO: Andrew Robinson

President: Trina Roffino

EVP, Creative: Will Clarke

SVP, Creative: Leo Santos

SVP, Creative: Harris Wilkinson

Sr. Creative Director/Art Director: Rob Neatherlin

Sr. Director, Concepting: Stu Hill

Associate Director, Concepting/Copywriter: Nick Cernoch

Creative Director: Steve Hinckle

Associate Creative Director: Shelly Williams

Sr. Art Director: Ida Brown

Sr. Copywriter: David Fox

Art Director: Zach Phillips

SVP, Account: Lori Thelen

Director, Account: Shyrl Bagneris

Sr. Account Executive, Account: Stephanie Ibanez

EVP, Strategy: Kathleen Colditz

VP, Strategy: Chris Lee

VP,Strategy: Elena Petukhova

Strategist: Stephen Bellinger

Vice President, Production: Diana Schroeder

Sr. Producer: Matt Williams

VP, Celebrity & Influencer: Matt Fleming

PRODUCTION COMPANY: Natural Selection

Executive Producers: Amanda Mortimer, Nicole Flores

Production Designer: David Dean Ebert

Costume Designer: Anthony Tran

Casting: Bobby Stephenson - 5th Street Studios

Make Up: Hugo Villasenor

Hair: D'nelle Almanza

Editors: John Suits, Adam Grabarnick

VFX: VFX Producer: David Brown; VFX Supervisor: Matt Von Brock - Ghost VFX

Graphics: Howard Shur, Rik Michul, Adam Petke - Flawless Post

Colorist Brian Singler, Bruton Stroube Studios

VO: Ashton Smith (KMR Talent)

MEDIA PLANNING AND BUYING: 360i

PUBLIC RELATIONS AGENCY: FleishmanHillard

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