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Top 6: October 28th 2020
Interactive
Volvo Cars: Volvo Marathon Sound 10Top 6: October 28th 2020
Volvo Cars and its longtime agency partner, Grey New York, have recreated the entire New York City Marathon experience in an audio poem to the city and its iconic sports event for runners worldwide. The TCS New York City Marathon won’t be run in person this year, due to the pandemic, meaning thousands of runners from around the globe will not have the opportunity to participate in this challenge. Instead, runners will carry on the tradition, virtually training and racing in their hometowns and countries. So, Volvo Cars created a custom playlist using real audio from the streets of the city. The playlist allows runners a to immerse themselves in the sounds of 13 neighborhoods along the NYC Marathon route, from Staten Island to Central Park.
DESIGN: Han Lin |
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