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Supercheap Auto: Press Conference One


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They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has decided to end things and see other sponsors.
Credits Other credits

Client: Supercheap Auto

Managing Director: Benjamin Ward

Head of Marketing: Janet Newton

Media & Production Team Leader: Emma Halasz

General Manager – eCommerce & Marketing: Andre Korte



Creative Agency: The Monkeys Melbourne, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Creative: Connor Beaver

Creative: Scott Zuliani

Senior Craft Designer: Raph Tamkalis

Head of Production: Romanca Mundrea

Senior Producer: Jacqui Walker

Head of Content Management: Jaimee Kerr

Content Director: Navin Arunasalam

Content Manager: Allan Carlow

Social Strategist: Charlotte Goodsir



Production Company: Rabbit

Director: Al Morrow

Producer: Marcus Butler

Executive Producers: Alex Hay & Lucas Jenner

Cinematographer: Andy Taylor

Editor: Stu Morley at The Editors

Post Production: White Chocolate

Casting: Danny Long Casting



Sound: Squeak E. Clean Studios

Sound Design: Ryan Dickinson & Simon Lister

Executive Producer: Ceri Davies

Senior Producer: Angelina Phengphong



Photographer: Neil Bailey @ Coco Productions

Producer: Samantha Lee @ Coco Productions

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