Supercheap Auto: 1000 Bathursts

After 16-years of partnership, Australia's biggest racing event, the Bathurst 1000, decided to replace Supercheap Auto as the official sponsor. In a cheeky attempt to stay close to the action, we found a loophole and became the official sponsor of 1000 Bathursts instead, including the Bathurst Under 13 Netball team. The film played during the race telecast, appearing like it was happening in real-time.
Agency: The Monkeys