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Kerrygold: Middle of The Night

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Kerrygold’s new iteration of their “Made for the Moment” creative platform, the Irish dairy brand celebrates people coming together and enjoying small moments over a homecooked meal. The campaign, which launched November 11th, is supported by a new film “Middle of the Night” and a digital/ social activation called “Kerrygold Recipe Routes.” The :60 film tells the story of how a family goes to great lengths to share their love and celebrate together. In it a family wakes up in the middle of the night to prepare what appears to be a big holiday meal, but is ultimately revealed that they are celebrating their son after a long shift on his first day. To help make this story feel as warm and authentic as possible, a real family of four was cast. The powerful emotional story is rooted in the idea that life’s simpler moments are often the most special and that Kerrygold can enrich them in a memorable way.
Credits Other credits

Designer: Mac Wilcox

Head of Integrated Production: John Pratt

Executive Director of Music: Daniel Kuypers

Managing Director: Lianne Sinclair

Client Service Director: Anna Bleers

Account Supervisor: Nicole Kazan

Group Strategy Director: Shannon Smiley

Strategist: Loie Greenwood

Digital Content Production Company: Flare Chicago

Director of Studio Production: Mitch Monzon

TVC Editorial Company: Optimus

Editor: Angelo Valencia

Assistant Editor: Jenny Schaye

Sr. Audio Engineer: Marina Killion

Sr. Audio Assistant: Zach Scheitlin

Director of Finish: Glen Noren

Sr. Finish Assistant: Connor Luczak

Sr. Producer: Joanna Woods

Assoc. Producer: Brad Martin

Color Company: Company3

Senior Colorist: Tyler Roth

TVC Music:

Music: "Running Home"

Written and Performed by Gregory Alan Isakov (featuring Julie Davis)

Courtesy of Suitcase Town Music, Inc. & Third Side Music, Inc.

Media Agency: PHD Media

Client Business Lead: Doug Salo

Strategy Director: Rachelle Holt

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