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Top 6: November 23rd 2022
Interactive
Kerrygold: The Magical Pantry
Top 6: November 23rd 2022
Kerrygold has launched a one-of-a-kind experience that brings delicious recipes to life through fable-like stories. The Magical Pantry helps families cook together through an innovative digital platform that integrates recipes seamlessly into children’s stories so kids can learn and practice cooking skills every time they read. The Magical Pantry, designed for both desktop and mobile, lets young families fully customise a character, pick from almost 40 recipes, and select one of four unique fables to read and enjoy. Their character is then incorporated right into the pages of the story – where hundreds of combinations of recipes and stories magically come to life.Kerrygold and Energy BBDO set out to help parents involve their families in the cooking experience, and purposefully crafted every step of the program. In order for readers to feel well-represented, Energy BBDO brought together a team of 15 DE&I champions from different backgrounds to contribute from their points of view. The recipes were crafted by The Dynamite Shop, an interactive cooking school that specialises in creating kid-friendly recipes, and stories were consulted by Ireland’s award-winning children’s writer Vicky McFarland. Recipes, characters, and stories were illustrated by multidisciplinary artist & illustrator Dan Gartman, and the entire experience was brought to life by the global interactive design studio, makemepulse.
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