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Top 6: November 23rd 2022

Kerrygold: The Magical Pantry

Top 6: November 23rd 2022
Kerrygold has launched a one-of-a-kind experience that brings delicious recipes to life through fable-like stories. The Magical Pantry helps families cook together through an innovative digital platform that integrates recipes seamlessly into children’s stories so kids can learn and practice cooking skills every time they read. The Magical Pantry, designed for both desktop and mobile, lets young families fully customise a character, pick from almost 40 recipes, and select one of four unique fables to read and enjoy. Their character is then incorporated right into the pages of the story – where hundreds of combinations of recipes and stories magically come to life.Kerrygold and Energy BBDO set out to help parents involve their families in the cooking experience, and purposefully crafted every step of the program. In order for readers to feel well-represented, Energy BBDO brought together a team of 15 DE&I champions from different backgrounds to contribute from their points of view. The recipes were crafted by The Dynamite Shop, an interactive cooking school that specialises in creating kid-friendly recipes, and stories were consulted by Ireland’s award-winning children’s writer Vicky McFarland. Recipes, characters, and stories were illustrated by multidisciplinary artist & illustrator Dan Gartman, and the entire experience was brought to life by the global interactive design studio, makemepulse.
Credits Other credits


Chief Innovation Officer: Alan Parker

Producer: Sean Dunleavy

Producer: Jason Passaniti

Producers: Juliette Desbois, Sacha Grunberg

Executive producer: Norra Abdul Rahim

Art direction: Solène Robichon, David Salobir

3D artists: Agathe Girard, Jérome Levilly

Developers: Emmanuel Durgoni, Florentin Monteil, Guillaume Colombel, Connor Holyday, Gauthier Pompougnac


Project Managers: Samantha Pulling


Client Service Director: Anna Bleers

Account Supervisor: Nicole Kazan

Account Executive: Cole Hines

Planning Director: Shannon Smiley

DE&I Lead: Carla Eboli

Associate Brand Manager: Jenny Huang


Music and Sound

Music and sound design: Press Play on Tape

Head of Production: Grégory Bruneau

Executive Creative Director: Nicolas Rajabaly

ChiefTechnology Officer: Antoine Ughetto


Media Agency: PHD Media

Client Business Lead: Douglas Salo

Associate Director: Jenna Weeks

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