Radio ad: IKEA: Life (at home) by IKEA

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Life by IKEA is the brand platform in Australia that solves life’s problems through design. During the world’s strictest lockdown, which lasted over 100 days in Melbourne, IKEA helped people find new uses for some of their most popular products. Getting everyone stuck at home to invest in the IKEA pieces that would get them through lockdown and offer clever alternatives for ‘normal life’.