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Direct Marketing
IKEA: Baller Card
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80 times more exclusive than the AMEX Black Card. 591 times rarer than an original Picasso. Owned by only 0.00004% of the population. Introducing the exclusively exclusive BallerCard by IKEA Family. Available by invitation only, it unlocks an unrivalled culinary experience, a year’s worth of IKEA’s iconic Swedish meatballs. 250 cards were sent out to IKEA’s top members, arriving in meatball-scented packaging. Want in on the next tasty #IKEABaller reward? Join IKEA Family for free.
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