Running Stories: Running Stories

BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. The Running Stories app casts you as the protagonist in a story and uses real-time data to build an augmented reality audio narrative that integrates with your surroundings and keeps you 'enter-trained' on runs. The thrilling storylines are triggered as runners pass GPS markers and landmarks. Designed for beginners or seasoned runners alike, each story is made of binge-worthy episodic storylines that keep runners hooked and motivated to head out on the road for more. Running Stories is currently in beta and is inviting brands and consumers to test it out. In its initial stage it has been designed to work on selected routes in Singapore. Narrative titles currently available on the app include ‘The Extraction’, an espionage-based adventure; a psychological thriller called ‘The Runner Without a Past’; and ‘Runner’s Body’, It's the world's first audio sitcom set inside your own body. The next phase is a roll out in further cities around the world and making the app available as an open source platform so that writers and creators can devise their own stories. There are also plans to incorporate more real time data like weather conditions and the runner’s heart rate to enrich the experience and add tailored fitness challenges, making the creative possibilities endless.