P.E Nation: Sustainable in Snow

Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s 'Sustainable in Snow'collection. In partnership with Andpeople and the globally recognised team behind the Institute of Digital Fashion, the Instagram AR filter allows customers to step into an international snow environment where they can ‘try on’ selected garments from this original collection. that operate within the space have been forced to re-examine customer communication and engagement. With the disruption of Covid-19 comes a need for brands and agencies to be agile and think outside the box. With this in mind, P.E Nation and Andpeople are looking to the future and showcasing fashion within the digital sphere. Custom-created 3D floating garments featuring three items from the collection can be placed in a user’s immediate environment as well as worn in augmented reality via the P.E Nation Instagram filter tab. Consumers can then shop the collection directly via the P.E Nation website. All snow suits are made from a recycled polyester mix, with 3M THINSULATE TM Insulation made from 78% post-consumer recycled materials. Stamp your style and interchange these looks; either way, these winter staples will wear just as comfortably on the mountain, as they will off the slopes. The ‘Sustainable in Snow’ AR dressing room has already featured in global media including Forbes, WWD, Marie Claire and Cosmopolitan and had a 25% sell-through of collection in the first 12 hours.