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Top 6: December 23rd 2020
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Channel 4: #MerryDifferentTop 6: December 23rd 2020
Channel 4’s first ever Christmas brand campaign will reflect what a difficult and challenging year 2020 has been while also raising a smile and encouraging everyone to be a little more accepting of each other. It opens with Santa’s Head Elf breaking the disturbing news to his unusual office co-workers that, given everything that is happening, Santa is thinking about cancelling Christmas. Upon turning to his co-workers (The Holiday Mascots comprising of the Easter Bunny; Tooth Fairy; St Patrick’s Day Leprechaun; Cupid and the Halloween Ghost) and asking them for ideas, the group descends into a bickering row as they argue how best to ensure Christmas goes ahead. But a sense of calm is restored thanks to the appearance of a surprising and lesser-known character – The Pancake Day Pancake – who encourages the assembled mascots to see their different points of view as a positive, reminding everyone that we’re at our best when we appreciate one another for who we are as individuals.
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