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Top 6: December 23rd 2020
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Nederlandse Staatsloterij (Dutch State Lottery): Believe in Luck with Frummel

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Top 6: December 23rd 2020
The Dutch State Lottery is launching a new campaign for the New Year's Eve draw. The main role in the campaign, themed 'Believe in Luck', is once again given to an animal. This time it’s a black cat called Frummel. The kitten remains as the last of its litter. But once he’s adopted, it turns out that black cats don't always bring bad luck. It is gradually becoming a December tradition: the Dutch State Lottery's campaign for the draw on New Year's Eve. Following the dog Frekkel (2018) and hedgehog Freddie (2019), the black kitten Frummel is now going to play the leading role this year. Because of the superstition that black cats bring bad luck, the kitten is the last one left of its litter. However, the new owner is not put off by this and is immediately rewarded as it turns out that Frummel is a very special cat: the kitten brings good luck every time it meows. Ultimately, when its new owner has the possible winning ticket within reach, Frummel gives him a hint. However, the owner is selfless and trusts in fate and grants what is potentially the main prize to a young, pregnant couple behind him in line.
Credits Other credits

Editor: Martin Heijgelaar

Grading: Matt Hare

VFX, Online: Ambassadors

Post Producer: Carolina van Vugt

Sound Design: Ambassadors

Music: Jorrit Kleijnen

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