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BT: Clare & Jessica


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Clare Balding, Gary Barlow, Rio Ferdinand and Rylan Clark-Neal have joined BT’s +1 movement, a nationwide campaign that aims to beat loneliness by encouraging people to add someone they care about back into their lives via a video call, a message, or a DM. With feelings of acute loneliness increasing during lockdown, the latest campaign is an example of how BT’s Skills for Tomorrow programme is helping people make the most of life in the digital world, through the power of technology. In the series of short films set to be released throughout the week, created by BT’s advertising agency Saatchi & Saatchi, audiences will see sporting icons Clare and Rio, popstar Gary, and presenter Rylan, reconnect with special people in their lives they’ve lost touch with. As well as providing tips and tutorials on how to make the most out of different technology this festive season.
Credits Other credits

DESIGNER: Jay de Silva, Nick Roberts, Emmet O’Shea, Talveer Uppal, Ross Platt, Marcos Almeida.

CREATIVE PRODUCER: Jeremy Sharman, Jessica Nelson

CSO: Richard Huntington

PLANNER: Ed Hayne, Eloise Sykes

CEO: Magnus Djaba

BUSINESS LEAD: Max Fabian, Fergus Waddell

ACCOUNT TEAM: Rania Kouros, Liz Maunsell, Gabi Dwek

MEDIA BUYING AGENCY: Essence

MEDIA PLANNER: Tom Kislingbury

EDITOR: Jamie Mac, Robin Reeder, Leo Stamp, Brian Beattie

POST-PRODUCTION COMPANY: Prodigious

AUDIO POST-PRODUCTION COMPANY: Prodigious

INFLUENCER MARKETING: Publicis•Poke

PHOTOGRAPHER: Henry Knock

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