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BT: Clare & Jessica
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Clare Balding, Gary Barlow, Rio Ferdinand and Rylan Clark-Neal have joined BT’s +1 movement, a nationwide campaign that aims to beat loneliness by encouraging people to add someone they care about back into their lives via a video call, a message, or a DM. With feelings of acute loneliness increasing during lockdown, the latest campaign is an example of how BT’s Skills for Tomorrow programme is helping people make the most of life in the digital world, through the power of technology. In the series of short films set to be released throughout the week, created by BT’s advertising agency Saatchi & Saatchi, audiences will see sporting icons Clare and Rio, popstar Gary, and presenter Rylan, reconnect with special people in their lives they’ve lost touch with. As well as providing tips and tutorials on how to make the most out of different technology this festive season.
DESIGNER: Jay de Silva, Nick Roberts, Emmet O’Shea, Talveer Uppal, Ross Platt, Marcos Almeida. Related |
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