Pilsener: #Peaceboards

For many years in Ecuadorian football, violence between fans has taken over the stadiums, causing the entry of visiting fans in high-importance matches to be prohibited.Pilsener, Liga Pro, and GolTV decided to send a message of peace in the final of the national championship. They brought together, for the first time in a long time, two different groups of fans to watch the same match, doing it in the only way that is possible: with cardboard fans.