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Subaru Ascent: The Fight For Space
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Many families rely on Subarus for their road trips and adventures, but awareness around the Ascent Subaru's new 3-row SUV is low. We needed an epic way to introduce the biggest Subaru ever. A 30 second spot tells the story of an age-old conflict that pits sibling against sibling, brother against brother: the fight over seats before a road trip. With the incredibly spacious, 3-row Ascent, the fight for space is over. Other touchpoints spoke to safety, reliability and performance, while always coming back to size as our main differentiator. The 2021 Subaru Ascent is big on everything.
Agency Producers: Teresa Bayley, Houng Ngui Related
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