Greenwich Pizza: Apologetic Pre-rolls

Greenwich Pizza asked agency to create 6-second unskippable YouTube pre-rolls for its brand promotion.

An annoying format, that may end up getting people annoyed at the brand.

What did we do?

From the get-go, we had the pre-rolls apologize for annoying viewers. And we used YouTube’s video sequencing to build a story.

An “awesome demonstration of what sequential storytelling can really deliver, all done in a way that’s…really, really fun,” says Jolly Estaris, YouTube Country Lead.